Not long after I started my own business I was approached by the popular Instagram account Cats of Instagram. They wanted me to make a design for their first ever pop-up store at CatCon in LA. From a number of messages I went with “My cat is my spirit animal” and I drew a weird jumping cat. The client loved the design and it was printed on t-shirts and tote bags.
I also created a pattern based on the illustration which was printed on mugs and greeting cards.
Illustration
Typography
The reception when Cats of Instagram posted the design on their Instagram account was incredible with over a 100 000 likes and almost 3 000 comments.
"After extensively searching for illustrators we needed for our first ever store, we luckily found Katarina. Katarina worked hand in hand with us in creating something special and beautiful that absolutely fit our brand identity. The response to her design from our fans have been overwhelmingly positive."
EliOperations/Editor at Cats of Instagram