Our Normal is a digital platform for families of children with various types of disabilities. They want to improve and enrich the lives for families with children with special needs through wider social family networks.
The new identity of Our Normal is loosely based on their first logotype which had a irregular stone shape that represents the diversity of the families and children. The shape and the name reminds us that what is normal for one family isn't the same for others.
I wanted to keep the stone shape but develop it into a serie of graphic elements rather than just a part of the logotype. The logotype now represents the network part of the platform with the letters connected. The brand colors are bright and happy and the typography is soft and friendly, giving Our Normal a strong and approachable voice in both the family community but also in the social movement of disability rights.
The identity was created with Google Fonts and shapes in different colors so that Our Normal could easily continue to work with the identity themselves. They have updated the look on their website and their social media posts.