Why would you have a camping kitchen, when you have pots at home? Are foil filters really necessary? Yes, in the car of course, but at home you have both blankets and duvets? Same with flashlights, wouldn't it be more practical with headlamps if you were to cook or look for something?
These were some of the ideas behind the projekt krislådan.se, a crisis box to keep at home in case of an emergency. The founders Anna and Malin wanted to create a product that didn't breathed escape and evacuation, abandoning your home should be a last resort.
They wanted my help with the branding of Think Safety and krislådan.se. Since a lot of the prepping/survival products have a masculine look and feel, Anna and Malin wanted this product to be directed towards females.